Activity 2
Online training course on “Creating SEO-Optimized Contents for Digital Marketing”
The DIGIBOOST project is launches a short online training course designed for SMEs and professionals to build practical digital skills through an easy-to-follow, self-paced learning experience.
THE PROGRAM
Who can participate?
Whether you are an entrepreneur, freelancer, student, employee, or simply interested in improving your digital communication skills, this course will provide you with the knowledge and tools to create content that performs online.
Creating high-quality content is only the first step. To reach the right audience, your content must also be visible on search engines and relevant to users’ needs.
The program is structured into five practical modules, delivered through short videos, slides, infographics, and hands-on activities. All materials are available in English with subtitles and downloadable scripts also in Italian, Dutch and Bulgarian.
What you will learn
Throughout 15 practical lessons organised into 5 modules, you will discover how to:
- Understand the fundamentals of Search Engine Optimization (SEO).
- Identify the right keywords to reach your target audience.
- Write effective and SEO-friendly blog posts.
- Create engaging content for social media platforms.
- Apply essential online safety and cybersecurity practices while creating and managing digital content.
Each lesson combines theory with practical examples, allowing you to immediately apply what you learn to your own projects or professional activities.
THE structure
Module 1 - Blogging, SEO & Digital Strategy Fundamentals
In this module, you will discover why blogging and SEO are powerful tools for small businesses, even if you have never written a blog post before. We start from the beginning and build your skills step by step, using simple words and clear examples.
3 lessons – Duration: 13 minutes
LESSON 1.1 – Why Blogging Matters for SMEs in the digital ecosystem
LESSON 1.2 – Understanding SEO and How Search Engines work
LESSON 1.3 — Understanding Your Audience and Search Intent
Final element: Short quiz
Module Module 2 – Keyword Research & Data-Informed Content Planning
In this module, you will learn how to find relevant keywords for your business, how to use simple free tools to check them, and how to turn what you find into a clear content plan. We keep it practical and simple — no fancy software, no big budget required.
3 lessons – Duration: 16 minutes
LESSON 2.1 – Keywords as Data: Understanding What People Search For
LESSON 2.2 – Analysing Keywords: Volume, Relevance and Competition
LESSON 2.3 — Building a Simple Keyword and Content Plan
Final element: Short quiz
Module 3 – SEO-Oriented Content Creation
In this module, you will learn how to structure a blog post so it does not look like a wall of text. You will discover how to write titles and headings that grab attention, how to use keywords naturally, and how to do a few small checks before publishing that can make a big difference.
3 lessons – Duration: 18 minutes
LESSON 3.1 – Structuring an Effective Blog Post
LESSON 3.2 – Writing titles, headings and using keywords effectively
LESSON 3.3 — Optimising content before publishing
Final element: Short quiz
Module 4 – Content Promotion, Performance & Improvement
In this module, you will learn how to choose the right places to share your content, how to adapt one piece of content for different platforms, and how to extend your reach beyond social media through email newsletters and online communities.
3 lessons – Duration: 18 minutes
LESSON 4.1 – Sharing Content across digital channels
LESSON 4.2 – Extending reach beyond social media
LESSON 4.3 — Measuring performance and improving content
Final element: Short quiz
Module 5 - Digital Safety & Responsible Use
In this module, you will learn how to recognise common digital risks like phishing and weak passwords, how to handle personal and business data responsibly under GDPR, how to protect your digital identity, and how to use content and AI tools ethically.
3 lessons – Duration: 18 minutes
LESSON 5.1 – Recognizing digital risks and safe online behavior
LESSON 5.2 – Data protection and managing your digital identity
LESSON 5.3 — Ethical content and responsible digital communication
Final element: Short quiz + course evaluation survey.
Why join this course?
By completing the course, you will be able to:
- Improve the visibility of websites and online content.
- Develop an effective content strategy for digital marketing.
- Create valuable content tailored to different audiences and communication channels.
- Increase your confidence in using digital marketing tools.
- Understand how to protect your online presence through good cybersecurity practices.
The course is designed for beginners and requires no previous experience in SEO or digital marketing.
Developed according to European competence frameworks
The learning outcomes are aligned with the European Digital Competence Framework for Citizens (DigComp) and support the development of digital skills corresponding to EQF Level 4. This ensures that learners acquire practical, transferable competences that can be applied in education, employment, and everyday digital activities.
Learn at your own pace
The course is entirely online and available whenever and wherever you want. You can complete the modules according to your own schedule, making it easy to fit learning around work, study, or personal commitments.